Social Media & Internet Monitoring plus
Complete Anti Phishing

For financial institutions subject to the December 11, 2013 FFIEC, “Final Guidance on Social Media ,” bankSMART™, from BrandProtect™ is a complete social media and Internet monitoring platform designed specifically to provide banks and other financial institutions of all sizes everything they need to address the issues raised by the FFIEC.

Why bankSMART is the Best?

Comprehensive, End-to-end Cyber Threat Platform

Complete view of incidents and incident status through the BrandProtect enterprise portal

Easy Implementation

Dedicated Account Manager to help you with any issues

Complete cost-effective solution

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We couldn’t believe that BrandProtect could do all it promised – online monitoring, threat detection and evaluation, data capture, analysis, and mitigation for the low price they quoted. But they can…and do. bankSMART is a great product for a bank like ours, it delivers unprecedented threat protection at a price we can afford…

Governance Committee Member
Regional Bank

FFIEC Guidance and How it Impacts You

In Guidance first published in December 2013, the FFIEC instructed banks, credit unions, and other financial institutions of all sizes that they were responsible to knowing and understanding all social media and online activity related to their institution – regardless of author.

The FFIEC uses a very broad definition of social media

emails carrying the institutions name and brand (phishing attacks)

blog posts

social media domains and posts


mobile apps

social networking profiles.


Today, banks, credit unions and other and financial institutions are accountable for monitoring and understanding institution-related activities across all the online channels. Large banks can manage this task in a number of ways, but smaller institutions need a right-sized solution for anti phishing, social media and Internet monitoring.

Read More in our White Paper:   FFIEC Social Risk Guidelines – What They Mean To You.

Download The FFIEC White Paper

WEBINAR: FFIEC Guidance Requires Social Risk Monitoring, Awareness. Are you Ready?

This webinar is for security operations teams and executive committee members to better understand key threat trends, options and solutions for these new kinds of cyber attacks.

Tuesday April 5, 1:00 PM - 2:00 PM EDT

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BankSMART – What You Get


Comprehensive Protection

Includes complete brand monitoring, anti-phishing protection, mobile application inspection, and social media monitoring. Our technology specifically monitors for mentions on micro-blogging sites such as Facebook, Twitter, Banking industry forums, Blogs, Customer Review Sites, Photo and Video Sites (Flickr/Vimeo/YouTube) and Professional Networking sites (LinkedIn, Glass Door and others). Click here to view a comparison chart of our solution.


Comprehensive Reporting

Comprehensive view of incidents and incident status through the BrandProtect enterprise portal. Ability to set up email alerts, create quick online or printed reports, activate BrandProtect resolution services, including takedowns and cease and desist actions and Includes unlimited incidents, for one brand.


Easy Implementation

Getting started is easy. Once you are registered, you complete a simple online questionnaire to build your bank or credit union’s threat profile. Choose from one of the standard profiles created by BrandProtect, or build a customized profile. We will begin monitoring the internet for threats against your brand the very first day you enroll.


Dedicated Account Manager

Our specialists are on call to help you improve search and analysis and to respond to any identified issues. For time-sensitive issues, you can reach a support specialist 24/7 using our emergency hotline.


Asset-Based Pricing

bankSMART delivers complete, cost-effective online and social media monitoring for banks and credit union, using a unique asset-based subscription model. For just one annual fee*, you get complete coverage for your brand. With bankSMART, you get what you need, the complete online monitoring that gives you the brand and reputation protection. *bankSMART prices start at less than $1,000/month, online $9,900/year for banks and institutions with less than $250M in assets.


Brand Resolution Services

We provide an automated Cease and Desist service to help you manage copyright infringements cost effectively. In cooperation with your legal department we create a process that automates initial Cease and Desist letters along with follow up reminders for identified infractions.

Whether you are a local credit union or bank with less than $250,000,000 in assets, or a multinational bank subject to FFIEC guidance, bankSMART provides you with everything you need to address the FFIEC guidance on Social Media.

Request a Demo