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Protecting the Integrity of Your Brand from Online Risk Exposure
Protecting the Integrity of Your Brand from Online Risk Exposure
Authored By:
Kevin Joy, Vice President, Marketing
BD-BrandProtect
December 19, 2006
Table of Contents
- Introduction
- Brand Integrity at Risk: A Call to Action
- Quantifying the Costs of Online Infractions
- Securing the Value of Your Brand
- Moving to a New Model of Brand Protection
- Metrics for Performance Management
- Conclusion