Resources
The Measure of a Brand: The Online Challenge
The Measure of a Brand: The Online Challenge
Authored by:
Michael M. Kiefer, Senior Vice President
BD-BrandProtect
Kevin Joy, Vice President
BD-BrandProtect
&
Andrew Zimakas, Managing Director
Brand Finance Canada
Table of Contents
- The value of a brand
- The dollar value behind the brand
- Setting the precedent
- A growing need
- Tackling a global challenge
- The starting point
- Dealing with the aftermath
- Policing the online world
- Appendix 1: Steps to proper brand protection
- Appendix 2: What it takes to police branding on the Internet
- Appendix 3: Brand rankings for 2007
- About BD-BrandProtect
- About Brand Finance
- About the authors