Website Integrity Seal
Enterprise Services
Small & Midmarket Offerings
Website Integrity Seal
If customers do not feel that doing business with a company is safe, the business can miss out on a substantial amount of revenue. TNS Research has reported that 70% of online shoppers had abandoned a purchase because of security concerns. Every time there is a newspaper report of stolen personal data, consumers become more wary of shopping online or accessing their financial or related information online. Businesses that enhance their security — and make that enhancement visible to consumers — gain a competitive advantage over those that do not.
To earn trust and maximize online revenue, businesses need to not only protect customer data, but also make it clear to customers that their transactions are secure. TNS Research found that 9 out of 10 consumers who abandoned a purchase would have completed the transaction if a recognized trust mark had been present on the site.
The Website Integrity Seal is what BrandProtect customers put on their websites to provide comfort to visitors that there are measures being taken by the owner to protect the site and also their online presence. Authenticity is determined by noting that the seal is green, that the time is current (Eastern) and further authentication is achieved by reviewing mouse-over data on the seal. A red seal indicates that the site on which the seal is found is illegitimate.
The seal also has a tracking capability that will let you know which country and even which city your online traffic is coming from. This tool will allow you to better understand and track the activity of your website visitors. This potentially is another early warning signal if the source of the traffic is suspect.
The BrandProtect team is automatically alerted when a seal incident which could signal fraudulent activity has been identified. We will contact you immediately to provide details on the situation and determine with you if any further action should be undertaken.
Website Integrity Seal - Frequently Asked Questions