BD-BrandProtect is uniquely positioned to provide detailed and actionable reports on the most relevant and highest priority threats by combining advanced technology, round-the-clock monitoring, proven best practices and exhaustive human analysis.
BD-BrandProtect scours millions of domains, Web pages and Internet links in 15 primary languages to uncover infractions. It then categorizes and ranks them according to their severity, as well as initiates proactive and escalating response protocols to threats when required.
BD-BrandProtect’s M4 Approach
BD-BrandProtect’s M4 approach – Measure; Monitor; Manage and Mitigate – guarantees a customized solution for each client. This approach enables BD-BrandProtect to provide the most advanced threat protection and mitigation solutions available.
BD-BrandProtect’s elite team of Internet Threat Experts works through each step as follows:
Measure:
BD-BrandProtect performs a thorough evaluation and analysis of each client’s online presence and goals to understand brand protection procedures, historical threats, and potential risk exposure. This information is used to devise a customized customer solution.
Monitor:
BD-BrantProtect continuously scans the Internet to uncover, verify, categorize and prioritize threats and digital assets that put an organization’s reputation at risk.
Manage:
BD-BrandProtect applies a human filtering process to create detailed and actionable daily, weekly and monthly reports that provide insight into the highest priority and most relevant infractions. Immediate alerts are issued and response protocols initiated for severe infractions.
Mitigate:
BD-BrandProtect works in collaboration with clients, law enforcement agencies and other relevant third parties to take proactive measures to mitigate risks and brand infractions. Actions can include cease and desist letters, takedowns, and ongoing communications with the appropriate resources. Follow-up ensures every potential risk is effectively mitigated.
Solutions
In conjunction with the M4 approach BD-BrandProtect has developed solutions to counteract and prevent:
• Identity theft and phishing
• Copyright infringement
• Web traffic diversion scams
• Illegal image use
• Exposure of confidential documents
• Domain infractions
• Counterfeiting
• Channel compliance
• Weblinking issues
• Illicit paid placement
As a managed service, BD-BrandProtect eliminates the need for software installation and can be deployed at a moment’s notice to provide 24/7/365 monitoring in multiple languages.
Partners and Customers
BD-BrandProtect has relationships with more than 2,000 global Internet Service Providers that account for more than 85% of the traffic flowing across the Internet, which ranks as the most coordinated incidence response team ever created.
The company is recognized by many of the world’s largest financial institutions and most respected global brands as the leader in online threat protection.
BD-BrandProtect was founded in 2001 and is headquartered in Toronto, Canada, with additional operations offices in United States, Singapore and London.
BD-BrandProtect Business Alliances
• BD-BrandProtect was selected by Microsoft as its phishing filter data provider of choice
• The company has established relationships with more than 2,000 ISPs, upstream providers, registrars and domain owners, as well as CERTs (Computer Emergency Response Teams) around the globe.
The BD-BrandProtect database is one of the fastest in the world and its map of the Internet includes:
• Over 275 million sites
• Over 9 billion web pages
• Over 70 billion links
• Over 1 billion fetched/processed pages per month
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