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Social Media Monitoring
Enterprise Services
Small & Midmarket Offerings
Social Media Analysis and Research Tool (SMART)
Prioritizing what’s meaningful, relevant and emotionally charged
The SMART Advantage:
- Industry-leading sentiment analysis accuracy
- Comprehensive search and monitoring capability
- Built-in intelligence continuously improves data accuracy
- Client-specific database with historical data for ease of trending
- Dedicated support for search optimization and analysis
- 24/7 Emergency response hotline
- Integration with other BrandProtect services provides consolidated view over all forms of online abuses
Social media is growing rapidly, making it a critical factor in Internet Reputation Management. Technorati estimates that 75,000 blogs are created daily, with 1.2 million new posts that often include consumer opinions on products and services.
If you aren’t monitoring currently or are limited by free tools without comprehensive analysis capabilities, it’s critical to choose a solution that goes beyond managing data quantity. Tools like Google’s Blog Search, Alerts, and Trends enable marketers to monitor their brands ad hoc and for free. However, the time required to use these tools is prohibitive, the timeliness of the data they provide is erratic and they do not provide comprehensive coverage of data sources. Large enterprises in particular require advanced automated solutions in order to be able to adequately search and parse relevant data.
Protecting your Internet reputation and uncovering opportunities for meaningful consumer conversations require monitoring that focuses on data quality – prioritizing what’s meaningful, relevant and emotionally charged to mitigate negative impact on your company or highlight positive feedback.
SMART – uncovering the quality hidden in the quantity
Social media monitoring is a key component of any comprehensive Internet Reputation Management program. BrandProtect created SMART to help companies understand how their brands are represented in the world of social media and determine when and why to take action.
- Search – websites, blogs, social media sites and bulletin boards.
- Identify – information with negative impact including defamatory comments, rumors or inaccuracies as well as positive discussion.
- Filter – using industry-specific search parameters, determine the significance and relevance of emotionally charged sentiments being expressed.
- Prioritize – based on the sentiment expressed and authority of the source.
- Report – access an analytics dashboard through a secure portal to determine trends, identify significant opinions and highlight sources of influence.
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Why the SMART approach to social media?
With all of the pressure to embrace social media, companies are virtually paralyzed by fear, indecision and frustration. It’s one thing to receive stacks of reports with all of the incidences of your company’s social media mentions. But it’s another to filter that information strategically, prioritize it and take appropriate action to either diffuse a crisis or capitalize on an opportunity.
With BrandProtect’s SMART, you get the advantages of:
- Built-in intelligence – the application learns from reporting and client input on search words and business rules to hone search and prioritization parameters.
- Database – access historical data for social media trending.
- Experienced professionals – our specialists are social media experts with a broad range of real world experience in addressing Internet Reputation Management issues stemming from social media.
Dedicated support – our specialists are on call to help you improve search and analysis and to respond to any identified issues. For time-sensitive issues, you can reach a support specialist 24/7 using our emergency hotline. Some of our Social Media Support Services include:
- An introduction to Social Media and its implications, designed for executives
- Mitigation services, including site takedown and Cease & Desist letter issuance
- Crisis management and emergency response
- Investor relations and advice specific to the use of social media
To learn more about SMART, please email smart@brandprotect.com to contact one of our social media specialists.