Common Questions

How do I measure threats?

The Internet Presence Threat Analysis is a signature brand protection feature that monitors an organization’s exposure to significant Internet threats.

Benchmarking against industry standards, BD-BrandProtect can measure the impact and magnitude of these threats to an organization relative to their industry, level of pervasiveness and severity of the problem. An advanced rating system assigns scores to each threat based on the overall risk exposure.

This threat analysis provides the foundation for the removal of online infractions through takedown and other measures targeted at the most serious threats.

BD-BrandProtect also identifies where clients have been successful at mitigating the effects of infractions on their business.

In addition to the threat analysis report, customers may choose to measure their ‘threat’ performance relative to their peers. Customers choose their peer group based on a wide variety of criteria including location, customer base, market size, asset size, etc.

This tailored approach provides highly relevant and actionable data that is not skewed by outliers that may be lumped into an ‘industry benchmark’.