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Defamatory Discussion
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Defamatory Discussion
Companies have always needed to monitor media for information related to their brands — whether it’s for public relations activities, fraud violations, or competitive intelligence. But fragmenting media and changing consumer behavior have crippled traditional monitoring methods. Technorati estimates that 75,000 new blogs are created daily, along with 1.2 million new posts each day, many discussing consumer opinions on products and services. Tactics such as clipping services, field agents, and ad hoc research simply can’t keep pace. To adequately monitor media in today’s rapidly shifting environment, businesses need a strategy for brand monitoring.
Tools like Google’s Blog Search, Alerts, and Trends enable marketers to monitor their brands ad hoc and for free. But the time required to use these tools is prohibitive, and they do not provide comprehensive coverage of data sources, particularly mainstream media. Large enterprises need comprehensive coverage that requires an advanced automated solution in order to be able to adequately search and parse relevant data..
The challenge therefore is to Search through the massive amount of data available and, through appropriate Analysis, to identify that which is both relevant and important. The decision then becomes what Action to take in an environment that defies traditional thinking around the control of brands. A variety of options are available today, ranging from self-service desktop tools to full-service analysis.
Discussion Monitoring
Employing technology honed over several years as a leader in the field of Social Media Analysis and in the identification of internet threats, BrandProtect identifies malicious information on the Internet such as; defamatory discussion, erroneous rumors, inappropriate language, inaccurate information and other malicious discussion posted online. In addition, BrandProtect can categorize the discussion encountered, to facilitate reputation management analysis. Specific issues of interest can be tracked and categorized, employing a combination of technological and human analysis. The result is a timely, simple means to identify discussions of interest, without getting swept up in a flood of data!
Our software is able to search websites, blogs, social media sites and bulletin boards and can identify various sources such as customers, employees, investors, analysts and other stakeholders. We provide user-friendly reporting through our customer portal, allowing for ease of navigation, issue tracking, trending and other management requirements.
Social Media Engagement
Whether it's responding to a crisis, developing guidelines and policies, social media engagement or simply gaining a better understanding of social media and its impact, BrandProtect can help.
Getting Started
To get started with our Discussion Monitoring services today please call Michael Kiefer at 1.224.766.3000.