Brand Abuse

Brand Abuses are Internet brand and trademark infringements along with other infractions that can result in a range of unintended consequences including:

• Misleading consumers and exposing the organization to liability.
• Diverting consumer traffic from its intended destination and thus reducing potential Revenues.
• Falsely connecting corporate brands with illegal or offensive activities.
• Even accidental abuses by authorized resellers or agents can lead to significant financial loses and potentially damage customer relationships