(... continued - Phishing for dollars: the race to protect financial institutions from the phisher kings of the world)

BD-BrandProtect services

BD-BrandProtect’s service for the bank includes a 24/7 forensic phish-location and elimination process that combines award-winning data mining technology with human analysis. The process is designed to hunt down, identify and confirm fraudulent activities, and shut down phishing sites – as well as any other Internet-based activities - that exploit the banks’ brands.

To achieve this, BD-BrandProtect works closely with a vast network of global ISPs, registrars, domain name owners and non-profit Internet anti-fraud organizations to provide round-the-clock service that also includes:

• A portal with a real-time global map identifying exact phish site locations
• A running status report of BD-BrandProtect’s anti-phishing actions
• A detailed forensics log for each phishing incident
• Monthly reports with detailed information about all client-specific phishing sites found, financial data targeted by fraudsters, countries and ISPs of origin, and elapsed time before BD-BrandProtect shut down the sites (an invaluable resource for internal and external investigation agencies)

In the first year of service with the bank, BD-BrandProtect found nearly 10,000 Web-based brand infractions across four client brands and prevented 2800 distinct phishing attacks for its consumer and commercial divisions.

Peace of mind

As phishing activities proliferate, BD-BrandProtect continues to deliver value to its banking customer. For example, BD-BrandProtect shuts down an average of more than 200 phishing sites a month within five hours of detection. This has allowed the bank to expand its relationship with customers, save costs and maintain the integrity of its online banking channel.

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