(...continued. Phishing for dollars: the race to protect financial institutions from the phisher kings of the world)
BrandProtect’s service for the bank includes a 24/7 forensic phish-location and elimination process that combines award-winning data mining technology with human analysis. The process is designed to hunt down, identify and confirm fraudulent activities, and shut down phishing sites – as well as any other Internet-based activities - that exploit the banks’ brands.
To achieve this, BrandProtect works closely with a vast network of global ISPs, registrars, domain name owners and non-profit Internet anti-fraud organizations to provide round-the-clock service that also includes:
In the first year of service with the bank, BrandProtect found nearly 10,000 Web-based brand infractions across four client brands and prevented 2800 distinct phishing attacks for its consumer and commercial divisions.
As phishing activities proliferate, BrandProtect continues to deliver value to its banking customer. For example, BrandProtect shuts down an average of more than 200 phishing sites a month within five hours of detection. This has allowed the bank to expand its relationship with customers, save costs and maintain the integrity of its online banking channel.