Brand Abuse Monitoring & Protection
BrandProtect’s Brand Abuse is a perfect complement to channel management and traditional intellectual property protection programs.
Through the use of proprietary technology, which is continually searching the web, and human analysis, BrandProtect formulate search strategies based on brand terms or key identifiers that are particular to your brand, business and industry. In this way we can identify web links, URLs, domain names registered and page content that may be potential threats to your intellectual property and brand.
Internet brand and trademark infringements along with other infractions can result in a range of unintended consequences including:
Through the use of proprietary technology, which is continually searching the web, and human analysis, we formulate search strategies based on brand terms or key identiﬁers that are particular to your brand, business and industry. In this way we can identify web links, URLs, domain names registered and page content that may be potential threats to your intellectual property and brand.
Our technology is able to assess key elements of web sites and online marketing material for compliance to corporate guidelines by all authorized corporate agents, distributors, and dealers, as well as organizations that the client sponsors and associations to which the client belongs.
We monitor General Top Level Domain (com, net, org, biz, info) registration databases continuously to identify all domains and related registrations which could potentially encroach on your current domain or threaten your registered brands and intellectual property.
The main purpose of the Domain Monitoring services is to inform the client of which domains are using their trademarks, the manner of use of the trademarks and the existence of brand attacks, infringement and other illicit activities.
Mitigation/Cease and Desist
We provide an automated Cease and Desist service to help you manage copyright infringements cost effectively. In cooperation with your legal department we create a process that automates initial Cease and Desist letters along with follow up reminders for identified infractions.
Companies find this to be an extremely cost effective way to remove the vast majority of threats discovered online. The process has the ability to escalate specific threats that need to be referred to a company’s legal or security departments.
Image Tracking (Optional Watermarking)
We use our image tracking technology to track logos and images using both “text based” searching and actual image searching. Our technology is able to identify “exact” or even “fuzzy” matching of image files.
Watermarks are imperceptible signals embedded into digital images and photographs. These watermarks act as beacons and are used to communicate copyright ownership, provide contact information, and provide a link back to a web site to help facilitate licensing or other ecommerce.
Paid Placement Protection
BrandProtect will monitor the major search engines for the paid placement of ads that are competitive with, or otherwise threaten, our clients’ brands. These searches will be conducted 12 times daily, based on keywords provided by the client and results are posted to the portal where decisions on actions to take, including initiating cease & desist letters, can be initiated.
One of the biggest challenges in today’s environment and what could be the biggest loss of revenue for many corporations is counterfeiting or the sale of unauthorized items. It is currently estimated that 7% of global GNP is counterfeit sales. It is estimated that twice that number describes fraudulent goods sold on line. We have a variety of services that can identify unauthorized sales including online auction monitoring.
BrandProtect identifies suspicious counterfeit and gray market sales by scanning online auction sites, trade boards and other exchanges continuously, to identify instances where brands or trademarks are inappropriately referenced.
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