Fact Sheet
Overview

BD-BrandProtect, the leader in online reputation management, helps organizations gain control over how they are represented online by uncovering and mitigating the threats that put their reputation at risk and erode customer trust.

BD-BrandProtect’s M⁴ Approach

BD-BrandProtect’s M⁴ approach - Measure; Monitor; Manage and Mitigate - guarantees a customized solution for each client. This approach enables BD-BrandProtect to provide the most advanced threat protection and mitigation solutions available.

In conjunction with the M⁴ approach BD-BrandProtect has developed solutions to counteract and prevent:

Identity theft and phishing  Copyright infringement Web traffic diversion scams Illegal image use Exposure of confidential documents

Domain infractions  Counterfeiting Channel compliance Weblinking issues Illicit paid placement

Special Reports

Threat Analysis:		BD-BrandProtect monitors an organization’s exposure to significant Internet threats
Peer Group Comparison:		Customers can measure their ‘threat’ performance relative to their peers
Regulatory Reports:		Data collected can be used to populate regulatory reports
Standard Reports:		Daily, Weekly and Monthly Surveillance Reports Audit Trails Post-Incident Forensic Reports

Partners and Customers

BD-BrandProtect has relationships with more than 2,000 global Internet Service Providers that account for more than 85% of the traffic flowing across the Internet, which ranks as the most coordinated incidence response team ever created.

The company is recognized by many of the world’s largest financial institutions and most respected global brands as the leader in online threat protection.