Management Team

	Roberto Drassinower, President
	Frankie Wong, Chief Technology Officer
	Alan Peck, Chief Financial Officer
	Kevin Joy, Vice President
	Michael Kiefer, Senior, Vice President
	Dave Greenwood, VP Technical Operations
	Shanna Gordon, Director, Incident Response
	Elyse Neumann, Director Brand Protection

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Roberto Drassinower, President

As President, Mr. Drassinower is responsible for overseeing BD-BrandProtect’s strategic direction and growth as the leader in online reputation management.

Mr. Drassinower brings to this role extensive leadership experience and the skills to drive this growing company.

Prior to joining BD-BrandProtect, Mr. Drassinower founded DME Consulting Inc., a boutique management-consulting firm that advised on several acquisitions with aggregate revenues north of $200 million.

He also served as the CEO of SoftQuad Software Ltd., a company he acquired through a management buy-out in November 1998. SoftQuad went public in March of 2000 and was sold to Corel Corporation two years later.

Previously, Mr. Drassinower was president of Carolian Systems, a network management software solutions company.

He is a frequent presenter at investor forums, and earned ‘Best Investment” by the Toronto Venture Group Venture Fair in 1999 for SoftQuad and was named one of Branham Group’s “Up and Comers” for the same year.

Mr. Drassinower currently serves as Co-Ceo of Brandimensions, the parent company of BD-BrandProtect, as well as serves on the board of directors of Bell IP Solutions, a wholly owned subsidiary of Bell Canada.

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Frankie Wong, Chief Technology Officer

As Chief Technology Officer, Mr. Wong is the technology visionary for BD-BrandProtect and leads the team efforts in building innovative products and solutions that support the business.

Prior to joining BD-BrandProtect, Mr. Wong founded Avokia creating middleware that delivers continuous availability to mission critical applications and databases. He later assumed the position of CTO to focus on research and development of advanced technologies.

In 1997, Mr. Wong founded Frankie Wong & Associates, a boutique consulting firm specialized in Business Intelligence data mart systems design, implementation and out-sourced operations. His clients included companies in the banking, insurance, communication, manufacturing and the public sectors in North America.

Mr. Wong learned his software skills at IBM where he spent a better part of his career as software developer, product planner, technical marketing support in the IBM Toronto Laboratory, and then solution architect at IBM Canada.

Mr. Wong was granted a US patent for his invention of dynamic object caching technology. He also filed two US patent applications for the invention of transaction replication technologies.

Mr. Wong graduated from Hong Kong Polytechnic University in the faculty of Electronic Engineering, and also received an MBA degree from the Athabasca University Center For Innovative Management.

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Alan Peck, Chief Financial Officer

Mr. Peck is responsible for defining and executing the financial strategy, as well as enhancing the quality and performance of the company's internal financial operations, human resources, legal, treasury, and related information systems. He has shared responsibility for developing and executing the overall business strategy, successful achievement of its financial objectives, and delivery of fair value to its shareholders.

Prior to joining Brandimensions, Mr. Peck held the position of Director of Finance for the Unisys Government Transformation Center. In this role, he was instrumental in designing, building, and managing an integrated service delivery, financial, and quality infrastructure that became the strategic backbone for the Unisys Global Public Sector business.

He has also served as the Senior Financial Executive for technology, manufacturing and distribution organizations throughout his 20-year career, with a solid track record of improving, solidifying and maintaining each company’s financial position, human resources management, treasury operations, and information systems.

Mr. Peck received his CA designation from The Institute of Chartered Accountants of Ontario, and holds a Bachelor of Commerce from the University of Toronto.

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Kevin Joy, Vice President

As Vice President Mr. Joy brings more than 16 years of industry experience to his role at BD-BrandProtect, where he is responsible for all aspects of global branding and marketing, as well as product strategy and go-to-market initiatives.

Prior to this, Mr. Joy led the market strategy and program development of all Deloitte Canada's services and played a major role globally as a member of the firm’s marketing, communications and business development council - most notably as a leader of its branding initiative.

He also spent eight years with Unilever in Canada and Mexico. In Canada, he built Becel into one of Canada's most successful and trusted household brands and then went on to lead Lipton's food innovation effort. While in Mexico, he was an integral part of a successful new joint venture for Unilever’s ice cream business, which included franchise operations.

Mr. Joy was a founding member and director of Integrative Proteomics, a Canadian biotech startup.

He holds a Bachelor's degree in Chemical Engineering and an MBA in International Business and Marketing.

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Michael M. Kiefer, Senior Vice President

A recognized network and security expert and IT and risk visionary, Mr. Kiefer brings more than 25 years of network, telephony, Internet and disaster recovery experience to his role at BD-BrandProtect, where he is responsible for revenue growth and building out a world-class team.

Prior to joining BD-BrandProtect, Mr. Kiefer had been involved in the development of four successful network and security technology startups. One of these ventures, SecurePipe, was acquired in 2006 by ATW Corp after he led the delivery of the company’s outsourced network security solutions to over 1200 community banks.

Previously, he was President of AVAYA North America and directed over 25% of Cisco Systems Global Business. He regularly speaks about IS and related regulatory issues for the banking and technology industries, among others.

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Dave A. Greenwood, Vice President, Technical Operations

As Vice President of Technical Operations, Mr. Greenwood is responsible for overseeing the operation of the systems responsible for the delivery of BD-BrandProtect’s world-class services, including data quality, systems operations, and more.

A person who is focused on bridging the gap between business needs and technology solutions, Mr. Greenwood has been effective in carrying projects through from identifying and managing requirements to the delivery of industry-leading solutions that meet customers’ unique needs.

Mr. Greenwood is a specialist in project management and process development with a background in developing and implementing solutions for various products in the medical devices, telecommunications and Internet technology fields.

Prior to BD-BrandProtect he was Product Manager for Ontario’s eHealthOntario.ca portal, a multi-million dollar Ministry of Health effort to enable secure access to healthcare applications and services across Ontario.

Mr. Greenwood is a PMP© certified Project Management Professional and holds a B.Sc. degree in Computer Science from the University of British Columbia.

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Shanna Gordon, Director, Incident Response

As Director, Client Services Ms. Gordon is responsible for the successful discovery and takedown of incidents of fraud, including identification theft, brand abuses and other attacks harmful to client brands, customers and businesses.

Ms. Gordon has experience in both the phishing and brand protection industries with a specific concentration on US banking companies.

Over the past three years, Ms. Gordon has worked directly with Fortune 500 clients on their anti-phishing strategies as well as overseen both the management and takedown of thousands of phishing incidents.

As a member of the Anti-Phishing Working Group (APWG) and representative of International Trademark Association, Ms. Gordon participates in a variety of industry conferences, committees and white papers. She is considered to be a thought leader on phishing industry trends and the development and dissemination of solutions to combat identity theft and fraud on the Internet.

Ms. Gordon graduated from York University with a BA in Psychology and Sociology.

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Elyse Neumann, Director Brand Protection

As Director, Client Services, Ms. Neumann is responsible for leading the account team and ensuring client needs are established and addressed.

Ms. Neumann is an expert in all aspects of online fraud and brand protection. Over the past three years she has implemented new brand protection solutions that have enhanced the company’s service offering.

Ms. Neumann has many years of industry experience, and has participated extensively in round table discussions, conferences and providing expert knowledge and recommendations to clients and other fortune 500 companies.

Ms. Neumann graduated with a BA from York University and received a Public Relations diploma from Humber College.